The term blog by definition is an online journal that is updated frequently, and contains information including reviews, thoughts and personal opinions. Blogs generally represent the personality of the author, or a website. Their functionality enables readers to respond to articles with short comments or ideas, thus they generate a community of people reading, writing, responding and sharing with each other.

Blogs may be used as a means of communication between organizations and their customers. Statistics show that 83% of corporate bloggers have seen traffic increases to their website as a direct result of their blogging efforts. The number of blogs has also grown from 9.4 million in April 2005 to over 70 million in July 2006, yet it is estimated that an amazing 90% of businesses still do not have a blog! (So, what are you waiting for?)

So you may ask how do I get a blog? Many sites now offer free blog templates, set-up and even hosting, these include Blogger, Facebook, WordPress and more. It is simple - you sign up, choose your look and you can be up and posting within minutes!

According to eMarketer a new blog is launched every second! Chances are no matter what you are searching for there is someone out there that has dedicated a blog to that topic. A great place to find a blog about everything and anything is by searching the largest blog directories Google Blog Search and Technorati.

Good luck blogging!

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